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sanskruti.design

sanskruti
Jinmi

Branding | Packaging
2023

Overview
Target Audience

In Pune city, finding budget-friendly Korean dining options is a challenge, limiting the opportunity to explore Korean cuisine regularly without exceeding a budget. This makes a mobile Korean food truck a viable alternative for addressing this issue.

  • Primary: 15-35 years

  • Students

  • Working professionals

  • Families

  • Korean nationals

Goal
Deliverables

The goal is to develop a brand identity for a forthcoming food truck in order to boost the customer engagement. The food truck also need packaging that will help customers understand what it stands for.

  • Food truck name

  • Brand identity

  • Food truck design

  • Packaging design

Tools
Design process
Research
Define

Problem | Current Scenario | Korean cafes and restaurants in Pune | Price analysis | Primary research- forms | Competitive analysis

Problem statement | Possible solutions | Why food truck | Why Korean cuisine | What difference would it make | What does the data say | Visual language

Ideation
Keywords

Name exploration | Color palettes | Typeface | Logo explorations | Packaging design explorations

Korean cuisine | Street food | Kimchi | Food truck culture | Hangeul | Ramen

Name Explorations
Mood Board
Typography
Color Palette
Logo construction
Final Logo
Illustrations
Final Outcome
My learnings

  1. How a food truck functions.

  2. Korean culture of food truck.

  3. Korean cuisine and street food culture.

  4. Designing logo and packaging for a food truck.

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