sanskruti
Futura
Book | Print Design
2022
Overview
Target Audience
The book is a comprehensive exploration of one of the most iconic typefaces in modern design history: Futura. The book delves into the origin of the typeface, it’s unique features and the way it has been used across mediums like print and also advertising.
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Design students.
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Design professionals.
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Type designers.
Goal
Deliverables
The goal is to introduce to the audience the beautiful and inspiring journey of this sans-serif typeface.
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Book design.
Design process
Research
Define
History of typefaces, sans-serif types | Type and design | Origin and history of Futura | Versions of Futura | Futura on moon | Futura in Advertising | Futura in Print
Sections of the book | Content shortlisting | Visuals to be used
Ideation
Keywords
Color palettes | Book layouts | Book cover design | Book style
Futura | Typeface | Paul Renner | Futura on Moon | Sans-serif typeface | Print | Book
Typography
Color Palette
Layout Explorations
Final Design
My learnings
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Typeface Futura detailed case study.
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How typefaces evolve over time.
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How typography affects design.
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Process to design and print a book.