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sanskruti
Abharan: Mall Installation

Experiential Design
2025

Ring Box 1.jpg
Project Brief
Target Audience

Worked on the jewellery brand Abharan at TTS for over a year, contributing to various visual communication and promotional design projects. As part of the Bengaluru store launch campaign, I designed a large-scale mall installation featuring a giant diamond ring box, created as an eye-catching advertising display to attract shoppers and promote the new store.
 

In addition to the final installation concept, I developed exploratory ideas including a giant Abharan shopping bag installation and an interactive pop-up experience where visitors could digitally try on Abharan’s modern and traditional jewellery. The pop-up concept featured two themed sides with distinct background designs reflecting the different jewellery styles, allowing users to see their face on a digital screen with jewellery overlaid virtually.

  • Wedding & bridal shoppers

  • Women interested in traditional and contemporary jewellery

  • Affluent and upper-middle class mall visitors

  • Families shopping for occasion or gifting jewellery

  • Young professionals and millennials

  • Window shoppers and passersby attracted by the installation

  • Existing Abharan customers and brand followers

Tools
midjourney.png
ps.png
Final Installation
Ring Box 1.jpg
Ring Box 2.jpg
Exploratory Installation Ideas
bag 1.jpg
bag 2.jpg
exterior 1.jpg
kiosk 2.jpg
kiosk 1.jpg
My learnings
  1. Designing for large-scale physical installations.

  2. Creating visually impactful advertising for retail spaces.

  3. Concept exploration and ideation.

  4. Applying brand identity in experiential design.

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