sanskruti
Abharan: Mall Installation
Experiential Design
2025

Project Brief
Target Audience
Worked on the jewellery brand Abharan at TTS for over a year, contributing to various visual communication and promotional design projects. As part of the Bengaluru store launch campaign, I designed a large-scale mall installation featuring a giant diamond ring box, created as an eye-catching advertising display to attract shoppers and promote the new store.
In addition to the final installation concept, I developed exploratory ideas including a giant Abharan shopping bag installation and an interactive pop-up experience where visitors could digitally try on Abharan’s modern and traditional jewellery. The pop-up concept featured two themed sides with distinct background designs reflecting the different jewellery styles, allowing users to see their face on a digital screen with jewellery overlaid virtually.
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Wedding & bridal shoppers
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Women interested in traditional and contemporary jewellery
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Affluent and upper-middle class mall visitors
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Families shopping for occasion or gifting jewellery
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Young professionals and millennials
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Window shoppers and passersby attracted by the installation
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Existing Abharan customers and brand followers
Tools







Final Installation


Exploratory Installation Ideas





My learnings
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Designing for large-scale physical installations.
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Creating visually impactful advertising for retail spaces.
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Concept exploration and ideation.
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Applying brand identity in experiential design.