sanskruti
Adhyavi
Branding | Packaging Design
2026
Overview
Target Audience
Adhyavi is a holistic women's wellness brand focused on supporting women through menopause and midlife transitions. The brand offers products across menopause care, skincare, supplements, and emotional well-being, empowering women to navigate this phase of life with confidence, comfort, and dignity.
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Women aged 40–60 years
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Individuals experiencing perimenopause, menopause, and post-menopause
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Health-conscious women seeking trusted wellness solutions
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Women looking for both physical and emotional support during midlife transitions
Goal
Deliverables
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To normalize conversations around menopause and women's health.
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To provide accessible, reliable, and supportive wellness products for women in midlife.
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To create a trusted brand that promotes confidence, self-care, and overall well-being during the menopause journey.
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Brand Identity
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Packaging Design
Design process
Typography
Color Palette
Logo Explorations
Final Logo
Packaging Design
Final Outcome
My learnings
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Learned how to create a brand identity that feels both trustworthy and emotionally supportive.
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Explored the use of colors, typography, and visuals to communicate wellness and care.
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Gained experience in translating a sensitive topic into a relatable and approachable brand experience.