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sanskruti
Abharan: Exhibition Design

Exhibition Design
2025

Dangler.jpg
Project Brief
Target Audience

Designed the exhibition campaign for Abharan at TTS for four jewellery exhibitions held across different venues in Bengaluru prior to the brand’s store launch. The project involved creating a cohesive exhibition identity across print and digital media, including newspaper advertisements, invite videos, and in-store promotional materials such as standees, danglers, and an entrance arch gate.
 

The objective was to build awareness and drive footfall to the exhibitions while introducing the brand to a wider audience in the city. 

  • Existing Abharan customers

  • Wedding and bridal shoppers

  • Families purchasing jewellery for weddings and special occasions

  • Women interested in traditional and contemporary jewellery

  • Affluent and upper-middle class shoppers

  • Young professionals and working women

  • New audiences discovering the brand for the first time

Tools
Exhibition Deliverables
arch gate 1.jpg
Invite.jpg
backdrop.jpg
Standee.jpg
Brochure.jpg
Dangler.jpg
Poster.jpg
newspaper.jpg
Emailer.jpg
Whatsapp.jpg
My learnings
  1. Creating a consistent design across different media.

  2. Designing for exhibitions and event spaces.

  3. Understanding the jewellery customer audience.

  4. Designing for a jewellery brand.

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